Consumer Product and Service Preferences Related to Landscape Retailing

Landscape vs. Portrait Formats: Assessing Consumer Preferences

Among the most obvious but generally overlooked differences between printed documents and video presentations is the orientation of the display medium. Paper-based documents throughout the world historically have been and continue to be predominantly portrait-oriented — taller than they are wide — whereas television screens and computer monitors are predominantly landscape-oriented — wider than...

Order effects on consumer product choices in online retailing

As a shopping interface, the Web possesses certain unique characteristics that necessitate a reevaluation and a new investigation of online consumer behaviors. One of the unique characteristics of online shopping is that consumers evaluate products and make judgments based on the product information presented on web pages, which enable the design of product list on a web page to have a great po...

Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing: A Study in Jammu

Service Failure and Recovery in Electronic Retailing: An Investigation of Product-Oriented and Service-Oriented Transactions

Appropriate vendor response to service failures (i.e., service recovery) may provide a means to strengthen their customer relationships. Service recovery is a well-investigated concept in the bricks-and-mortar environment, and there is a growing body of empirical research exploring service failure and recovery in the electronic environment. The present study addresses a gap in the literature by...

Consumer Preferences and Product-line Pricing Strategies: An Empirical Analysis

Firms often differentiate their product lines vertically to capture consumers’ differential willingness to pay for quality. Additionally, many firms offer products varying not in quality but in characteristics such as scent, color, or flavor that relate to horizontal differentiation. For example, in the yogurt category, each manufacturer carries several product lines differing in quality and pr...